Initially just an internal project, it got such a positive response from the European HQ, that it was decided to be brought externally to the public. We were called to deliver this project within the week, we delivered from zero script to a full shoot with actors within 48 hours and a full commercial edit with an extra 24 hours. Yes, you read that correctly, 72 hours for a full commercial ready-to-go.
A full film & casting crew with several actors were part of this shoot run by Lightning. The focus was to get a new mobile app launched within an engaged community of students.
To get more of a buzz going we recorded a behind-the-scenes for the audience to connect better with the excitement behind the launch of the commercial.