Marketing Nightmares: Adidas Email Woes

  Marketing is crucial to the success of a business. It is such a wide process that involves advertising, public relations, promotions, and sales. The marketing department of a company is in charge of introducing and promoting the product…

Bottlegate: Dove’s 2017 marketing nightmare

  Leading brands have great marketing. They need to because it's how they stand out from their competitors. With massive budgets allocated to marketing, companies expect campaigns to be revenue drivers.  According to Deloitte’s CMO…

Marketing Nightmares: Pepsi Plays with Fire

I’m sure you’ve heard of Kendall Jenner. With over 130 million followers on Instagram, she is a well-known model and media personality. Born in 1995, she rose to fame in the reality tv show ‘Keeping Up with the Kardashians’, which also…