Entries by Klaudia D

10 Things I’ve Learned from an NBA Player

Born in Utah, Lance Allred is the NBA’s first legally deaf player. With 75-80% hearing loss, he’s been on an adventure his whole life. Allred grew up in a fundamentalist Mormon polygamist commune, but his family broke away from the church a few years later.    He didn’t have a normal childhood like many others. […]

H&M Monkey Advert: What were they thinking?

The E-commerce industry is booming and there are no signs of it slowing down. During the pre-COVID era, shoppers had already been attracted to the advantages of online shopping. It’s more convenient to shop for certain items online. Items get delivered to your doorstep, you waste less time commuting, and so on. Given the recent […]

Marketing Nightmares: Adidas Email Woes

  Marketing is crucial to the success of a business. It is such a wide process that involves advertising, public relations, promotions, and sales. The marketing department of a company is in charge of introducing and promoting the product and/or service to potential customers. Without marketing, how would people ever know of your existence? This […]

Bottlegate: Dove’s 2017 marketing nightmare

  Leading brands have great marketing. They need to because it’s how they stand out from their competitors. With massive budgets allocated to marketing, companies expect campaigns to be revenue drivers.  According to Deloitte’s CMO survey, marketing budgets on average take up to 11% of the total company’s budget. The biggest spenders are those in […]

Marketing Nightmares: Pepsi Plays with Fire

I’m sure you’ve heard of Kendall Jenner. With over 130 million followers on Instagram, she is a well-known model and media personality. Born in 1995, she rose to fame in the reality tv show ‘Keeping Up with the Kardashians’, which also featured her famous family.  I’m sure you’ve also consumed Pepsi before. Originally created way […]

Creating a Brand Name

  An essential part of your journey will also be deciding on your brand name. One of the most common challenges many startups face in the beginning is how to create a BRAND NAME that stands out. We live in such a competitive world. So you might think that all the good names have been taken. But […]

Startup Roles

  You’ve completed your business plan and now you’re trying to get the right people in the team. Be patient as it’s going to take a lot of time and deliberation. Critical to every organization, the team will play a big part in paving the way to success. A ton of responsibilities and tasks will […]

101 Tips to Working Remotely

Even though The Office is hilarious, no matter how many times you watch it, the office-life and the 9 to 5 will never be just as fun. Working remotely has been on the rise since a while now, but why?   According to Buffer, the top reasons why people are choosing to work remotely is to […]